Observing rites of passage, seasonal cycles, and tribal customsĪlthough some of this sounds benign, it wasn’t all good, because this was where slavery and human sacrifice came into the picture.Preserving sacred objects, places, events, and memories.Showing allegiance to chief, elders, ancestors, and the clan.Obeying the desires of spirit beings and mystical signs.Thinking is animistic magical spirits-both good and bad.The Characteristic beliefs and actions of the Purple vMEME are: The basic theme for the Purple vMEME is: Keep the spirits happy and the tribe’s nest warm and safe. This second “awakening” occurred approximately 50,000 years ago. The Beige vMEME includes approximately 1/10 percent of the world’s adult population and zero percent of the power.Īs human consciousness evolves, it next goes into the Purple “Safety” vMEME. Where do you find the Beige vMEME expressed? Here is a representative list: The first peoples, newborn infants, senile elderly, late-stage Alzheimer’s victims, mentally ill street people, starving masses, bad drug trips and “shell shock.” This vMEME is well described in anthropological fiction like Jean Auel’s Clan of the Cave Bear. Beige individuals form into family survival bands to perpetuate life.Food, water, warmth, sex, and safety have priority over anything else.The distinct self is barely awakened or sustained.An individual uses instincts and habits just to survive.The characteristic beliefs and actions of the Beige vMEME are: Its basic premise is: Do what you must to stay alive. This first arrived on the scene, or “awakened,” 100,000+ years ago. The first is the Beige “Instinctive” vMEME. His theory was further developed by prodigies Don Beck and Chris Cowan into a structured evolutionary model of adaptive intelligence called Spiral Dynamics. Each distinct set of values is developed as a response to solving the problems of the previous system. Through these value systems, groups and cultures structure their societies and individuals integrate within them. Graves classified a total of eight levels of increasingly complex human value systems (or vMemes) consisting of sets of world views, preferences, and purposes. Spiral Dynamics spiralīased on decades of research starting in 1952, psychologist Clare Graves developed a theory of human evolution, which posited that the psychology of human beings transitioned throughout time base upon an ever increasingly set of complex life conditions. Mackey has since mobilized his company around the heroic purpose of creating a global sustainable agriculture system, improving world health, ending poverty and promoting conscious capitalism, which is a testament to the power of this model to promote disruptive change in business. This keynote applied the Spiral Dynamics framework to the Food industry and global agricultural system. The following overview of the Spiral Dynamics framework was excerpted from a 2006 keynote speech given by Whole Foods Market CEO John Mackey.
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